Kinex Podiatry
Kinex Podiatry, a podiatry practice in Texas, faced growing challenges with low online visibility, inconsistent patient engagement, and inefficient revenue cycle management.
Manual processes and limited marketing capabilities held back the practice’s growth and strained internal resources.
The healthcare client, a specialized podiatry provider, struggled to establish a strong digital presence and optimize revenue processes. These gaps impacted patient communication, slowed reimbursements, and limited overall practice growth. Seeking a comprehensive solution, they engaged DIJINATION’s expertise to transform both digital and financial operations.
DIJINATION began by conducting a detailed assessment of the client’s digital footprint, revenue cycle workflows, and patient engagement channels. A dedicated team was assembled to ensure clear objectives, transparent communication, and a smooth transition into an integrated outsourcing model.
The strategy combined industry best practices with innovative solutions. DIJINATION’s plan included digital marketing campaigns, website management, content development, and revenue cycle optimization. Each element was designed to build a cohesive online presence, drive patient engagement, and improve cash flow.
Implementation was phased to reduce disruption. The team launched targeted marketing initiatives, optimized website content, automated key revenue processes, and trained staff on new workflows. Progress was tracked through regular performance reviews and continuous improvement cycles.
Kinex Podiatry faced critical issues that limited growth and operational efficiency:
Low visibility and outdated content reduced online discovery and patient interest.
Inconsistent outreach and communication limited retention and referrals.
Manual billing and delayed follow-up created cash flow gaps and administrative strain.
Promoted visibility and patient acquisition through targeted social media and ad strategies.
Updated site structure and content to improve usability and search visibility.
Provided skilled virtual teams to manage operations without increasing overhead.
Implemented automated billing workflows and timely claims follow-up for faster cash flow.
Improved retention with consistent outreach and messaging across platforms.
